Between Square Space And WordPress

Website building is no longer a tedious task. Tools like WordPress and Squarespace makes it very easy to build a website. 25 percent of the world’s entire website is built on WordPress which is an interesting number in itself. This 25{f9a7478fb3cc57725a820c2bab2f6b3db27b721bcf44573865a4c1d5e14e9c61} include around 1.2 billion websites in total. Squarespace has its fan following. Although it does not have as many features as WordPress yet because of its simple interface and better marketing options, it is popular among many users. Though, not billion but still several million developers use SquareSpace. Many surveys have been conducted to find which between two tools is the best regarding overall performance. Many of these surveys confuse the first time user instead of clarifying. That is why the few pros and cons of both the technologies are mentioned below:

WordPress Pros:- Community and Flexibility

As we know that majority of the users in the world uses WordPress compared to Squarespace, the community and online support are just great in this case. Starting from its initial versions such as 2.9 to its latest version 4.8 WordPress has never disappointed its users. Even today many of the users use the older version of WordPress because it was smaller in size and yet almost error free. Starting from the WordPress Codex to different Facebook groups are all filled up with enthusiastic developers and experts.

Learning new things about WordPress is very easy and interesting. This strong community network can help anyone anywhere. Anyone can get any level of advice from this strong community network and that too free of charge. Another best thing about WordPress is that the user doesn’t need to hover here and there to pay the hosting fees, the hosting fees can be paid on WordPress.com itself. Apart from this, there is a beginner guide available on WordPress for the first time developers and fees for such people is only 60$ / annum. This is just the starting fees it can increase in the upcoming years.

WordPress Cons:- Security and Complexity

One of the biggest question for the first time developers is that whether they should host their website using WordPress.com or they should go with the self-hosting. This is a common dilemma faced by every first time user. Majority of the user among the total 25{f9a7478fb3cc57725a820c2bab2f6b3db27b721bcf44573865a4c1d5e14e9c61} sites in the world uses the free hosting from WordPress.org. They have created a.org website which provides the best customization options as well as lower hosting fees. Here the biggest con is that the customization options that are provided by WordPress are a lot more complex than its rivals Wix and Weebly. Even the hosting fees for basic websites using these tools is very less compared to WordPress. Also, for WordPress site owners can it is vital to stay updated to the latest version. Otherwise, they might have to face security issues in the long run.

Squarespace Pros:- No Tech Skills Required

The best thing about Squarespace is that no prior coding knowledge is required to develop a website. Building websites using WordPress still needs some prior knowledge of computer science or programming. Whereas any newbie can develop Squarespace website. It provides a wide range of temples and functions which we can add to our website. The backend is very powerful, and it can handle every heavy template that is provided in its library. This can create one of the most beautiful website experience for the visitors. The templates of Squarespace are so popular that they are being used in Squarespace sites as well.

Squarespace Cons:- Cost and Ownership

The cheapest plan for a self-hosted WordPress starts from $5 per month whereas the basic plan of Squarespace starts from the $12 per month. This is even more than the double of WordPress. Though paying such a high amount to Squarespace, our website is not exactly in possession of them. Hence in any case if the website goes down for some reason, Squarespace does not own it and because of which our data will be lost. Apart from this, there is no migration option available in Squarespace so, whenever the user wants to migrate the site they have to start building their site from scratch.

Conclusion:

For the people who do not have any prior knowledge of programming and need to make a minimal static website with a very fewer chance of making the change in the website in future are suggested to use Squarespace instead of WordPress. Because it provides one of the simplest user interfaces with more default templates and functions. As there are very fewer users with such a requirement majority of them chooses WordPress to build the website.

For the people who want to make money out of their website in any form including affiliate marketing or by conversion of customers they choose WordPress to build a site because it is a little bit tough for the first time users, but it is going to be beneficial for the rest of the time until the user wants the website to shut down. It is one of the oldest website building and hosting tool so, the kind of trust WordPress has gained is second to none. Because of its reliability today many big news sites or business site where change is the only constant thing are still using WordPress. WordPress is only recommended for the people who want to build their platform and are into the long race.

 

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Things About Content Make Over

Businesses adapt and change as they grow and often these changes are overlooked on their website.

While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respond to user behaviour.

It may not be a new service but a new goal for your business. Take stock of your goals and see if they’re reflected in your current content.

A content makeover isn’t the same as a new website.

You’ll be keeping your same CMS and theme and working on what is displayed and how users find it.

Keep reading for the specific areas to pay attention to when evaluating your website and determining it’s need for a content makeover.

Install Google Analytics

When your website was first created, Google Analytics may not have been installed in order to assess its performance. Now that your site is running, it’s a good time to get that code in there. If you need help with that just let us know in the comments or contact us directly and we’ll make sure you have Google’s free analytics running properly.

Having this analytical data is a great way to start a content makeover. Within that data you will be able to see how your users used your website. This can really change your focus and show you what users see value in.

Analyze Social Media Data

Another great spot to check is your social media. If you haven’t been updating it or using any sort of content strategy, don’t worry. While it is vastly preferable to have those essential bases covered, your account will still be able to show you a little bit about how your users perceive you and who is interested in your business.

Look for any keywords relevant to something you offer in the descriptions and bios of accounts who follow yours. Now click through to their accounts and get reading! If someone specializes in what you do and is sharing content about it, you can use their own engagement to help direct your content update.

What did their followers like? What did they share most? If you offer something related to it and haven’t placed any importance on it or it’s a new offering, then you know to update that so it’s more prominently available to your users when they land on your Home page.

You want to emphasize what you can see users are interested in. In doing so you can reduce the number of clicks it takes before your users get to their desired page within your website.

Prune the Clutter

This is also a great opportunity to prune anything that has seen no traffic or ROI and isn’t essential to your business.

Some business owners even don’t remember what is on their website after a while so make sure you read every single word on every page just in case you have some outdated information.

A cluttered navigation is an easy way to put users off. When it comes to websites, the golden rule of 3 still applies: no more than 3 steps in between a user landing on your website and them finding what they want. Plus, no more than 3 seconds for the page to load so they can find what they’re after.

If you don’t have those covered then your website will not perform as well as it could. Delete what you don’t need and neaten up that nav!

Evaluate Site Performance

Now some technical tips. These will be kept simple but if you really want your website to perform contact our web development experts.

The technical and search engine optimization side of websites are much more connected than ever before. Google really puts a magnifying glass over your site when evaluating how you will rank.

Even if you have every on-site SEO signal on your site, they don’t mean as much as performance indicators like bounce rate (how often someone lands on your site and leaves right away) or time on site (how long they stay on a page once they landed on it).

Site performance is key. Look for anything slowing your website’s load time. You might be running an outdated plugin, have images that are far too large, or be loading certain code called scripts, which should be deferred until your content is visible to the user without scrolling.

If you can see your website is loading slowly but aren’t sure what’s causing it, then contact a professional.

Start with a Site Analysis

Your content makeover shouldn’t be something you dread and doesn’t have to be painful. Expect it to take weeks or even months and don’t stress over it.

The best place to start when attempting your makeover is a professional website audit.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

 

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Guide To Choose Perfect Hosting

Nowadays there are thousands of web hosting agencies everywhere. They are all trying to sweeten their deals in order to get customers like you. The industry has become really competitive and every company will do whatever they can to stay in business. it is best to shop around in order to get only the best hosting service. At the end you will be the one that will enjoy the experience of a smooth running website. Below are the major factors that will help you to understand future of web hosting offers.

Flexible Bandwidth

For any business that wants to grow, there should always be a provision for an increase in demand. Except you don’t plan to get more customers, then you can stick with ‘normal’. As a website owner your aim will always be to attract more viewers to your website. For a blog, you will want more members to flood your site every day. The only way to accommodate as many customers as you want is by using a substantial bandwidth. This means that your web host must have enough of it for you. The best web hosting companies are those that allow you to order for more bandwidth anytime you need it instead of buying in bulk. Since the bandwidth cost money, it is economical to use only the amount that is needed. If not for yourself, you will also be saving the resources of the hosting agency. Only choose a web hosting that can offer you bandwidth whenever you request for it. Buy only when you want to manage traffic on your site.

Superior Features and Technology

Features are important. They distinguish professional host providers from substandard ones. If you must stay on top of your game, then you certainly need a good web host that can offer all the support for a modern website. Make sure the web hosting company you want to choose can provide you with all the options you need for your website to be efficient and successful. Check out features and technologies like control panel, databases, programming support (scripting language), storage space, and number of allowable sub-domains. Also consider the kind of platform your website will be hosted whether Windows, Mac, or Unix.

Sufficient Email service

As you already know, efficient communication is vital in order to remain connected. So you should find out the kind of email features offered by the host provider including the limitations. Be sure you are choosing the best web hosting company. Find out if you will have total control over all your email boxes.

Secure Location

Always opt for web hosts that are remotely located around your target audience. They tend to be more reliable, efficient and easier to get in touch with than those that are not close to you. However your users may include a large community that is not limited by geography. So here you can look for a reputable hosting company that can offer you a secure location with enough security. This will ensure the safety of your files and resources on their server.

 

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Things About Web Analytics You Should Understand

Web analytics is the practice of measuring, collecting, analyzing and reporting online data for the purposes of understanding how a website is used by its visitors and how to optimize its usage.

The focus of web analytics is to understand a site’s users, their behavior, and activities.

The study of online user behavior and activities generates valuable marketing intelligence and provides:

· performance measures of the website against targets

· Insights on user behaviors and needs, and how the site is meeting those needs

· optimization ability to make modifications to improve the website based on the results

An average web analytics tool offers hundreds of metrics. All are interesting but only a few would be useful for measuring the website’s performance. Focus on what is important to get meaningful insights about your website, start your web analytics initiative by defining realistic and measurable objectives for your site.

A business will not be successful if the customers are not satisfied. The same applies to your website. You must provide a compelling customer experience that creates value for your users and persuades them to take action. Each website may have a number of different users. To create a compelling user experience you must study each user segment in detail. Create user profiles for each segment that answer:

· Who is your target market?

· Why would they visit your site?

· What do they wish to accomplish on your site?

· What are the barriers to their satisfaction?

Key performance indicators or KPIs are a simple and practical technique widely used by organizations to measure performance. They are often expressed in rates, ratios, averages, percentages.

The challenge is to choose the KPIs that will drive action and challenge you to continually optimize your site to achieve your objectives. It is important to understand the difference between an interesting metric and an insightful KPI. Peterson, in his book, suggests:

KPIs should never be met with a blank stare. Ask yourself “If this number improves by 10{f9a7478fb3cc57725a820c2bab2f6b3db27b721bcf44573865a4c1d5e14e9c61} who should I congratulate?” and “If this number declines by 10{f9a7478fb3cc57725a820c2bab2f6b3db27b721bcf44573865a4c1d5e14e9c61} who do I need to scream at?” If you don’t have a good answer to both questions, likely the metric is interesting but not a key performance indicator.

How is the user activity data collected?

There are two distinct methods to collect user activity data:

· Web server log files– Web servers are capable of logging “user requests”, or a user’s movements around a website. These files can be used to perform analysis and create reports on website traffic.

· Tracking scripts inserted into web pages – With this approach, a small javascript is inserted into a web page and every time the page is downloaded into a user’s browser, this script executes itself, capturing information about the activity performed (such as the page viewed, time of viewing, etc.).

Also referred to as browser-based measurement, the scripting approach has become the most popular approach. The chief reason for the popularity of this technique is the high levels of caching that takes place on the Internet to boost the speed performance. Popular web pages, for example, are copied by ISP’s to serve them to their users quickly. Since the web page contains the tracking script, regardless of how it is served to the user, it will execute each time the page is downloaded from the user’s browser.

Standard user activity data can be enriched through:

URL tracking parameters– Tracking parameters are added to a web page’s URL so you can collect additional information about site usage. For example. to understand what the users are searching for, you can put the keywords being searched for into the URL of the search results page. That result page’s URL will then look like this: “search_results.HTML?keyword=public holidays”.

· Cookies – Cookies are small packets of data deposited on the computer hard disk of the user when the person visits a website. Cookies can contain all sorts of information, such as visitor’s unique identification number for that site; the last time that person visited the site and so on. Your web analytics solution can be configured to detect the cookie for identifying returning users and read its content for more advanced reporting such as regency of a visit.

· Online forms – Forms often constitute low-cost/high-value interaction points for websites. They are part of shopping carts, they facilitate many online processes such as applications, subscriptions, registrations, or they are simply used to seek feedback. Your web analytics solution can be configured to capture certain information collected from web forms through custom fields for more advanced reporting such as demographic profiling.

You may be surprised at the number of additional sources of data available to you:

· Content management systems – Integrating content production with web analytics brings added value. A content owner could quickly tell if anyone is reading a page and identify old content for review.

· Site search engine – Your site search engine provides extra levels of intelligence about your users and their needs. Commercial site search engines provide reporting capabilities, may even allow dynamically add new synonyms or alter the search results rankings.

· Email campaigns – Integrating data from your email campaigns and newsletters such as open rates and clicks through rates for insights into how effective these campaigns are for driving traffic to your site.

· External demographics and comparative/competitive analysis – This data will help you to understand your user demographics and benchmark your performance.

· Other corporate systems – Some websites expose corporate systems to their customers. Integrating data from corporate systems into your web analytics solution may provide additional insights.

Qualitative data

In Web Analytics, to understand the ‘why’ behind an issue revealed by quantitative data, we turn to qualitative data. Sources of qualitative data include:

· Surveys – Online or offline surveys are one way to capture information on what customers think and how they feel.

· WebSite Testing – Testing could take place in a lab or online where participants are asked to undertake a task

How web analytics tools identify users

Web analytics tools need a way of identifying users to be able to report on user sessions (also referred to as visits). There are different techniques to identify users such as IP addresses, user agent and IP address combination, cookies, authenticated user. Nowadays, the most common user identification technique is via cookies which are small packets of data that are usually deposited on the computer hard disk of the user when the person visits a website.

There are several types of cookies:

· First Party Cookie is served from the website being visited.

· Third Party Cookie is served by a third party organization such as ad agencies or web analytics vendors on behalf of the website being visited.

· Session Cookie is not saved to the computer and expires at the end of the session.

Increased cookie blocking and deletion practices whereby users configure their browsers to not accept the cookie or manually remove cookies from their computers presents a challenge for web analytics tools to accurately identify users.

 

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Guide To Choose Web Developer Company

A seasoned company would help you to make an exceptional website which would help you to make an exceptional identity for your site. Because of this, you need to ensure that you employ a professional web development company which will be in a position to build you a terrific site that meets the demands of your organization. As a result, before you seek the services of a web development provider, you should make sure that they may be in a position to supply you with quick and trustworthy customer care and web maintenance solutions, which will help to guarantee that your site is always online. A normal organization is supposed to provide extra services like social media networking, back link building and similar search engine optimisation services together with content development and advertising for your company. Any website development company will supply you feedback throughout your company relationship.

A company ought to have no problem walking you through examples of sites they’ve built before. In this instance, you should choose such a business that is going to update your website, design necessarily, change the images and write content in line with the necessity of the website and their products. It is almost always better to pick the very best web development company for successfully executing a development as opposed to going into number of the other websites in various region of expertise.

Like every artist’s portfolio, your web development company should openly offer you previous projects for you to browse in order to have a sense of their style and caliber of work. Therefore, you may be unsure about what makes for an exceptional web development company.

Keep these questions in mind during your decision making procedure, and it can help you to pick the web development company that satisfies your budget and your expectations. The company should be having a very good reputation in the marketplace. With just a little wisdom and patience you’re able to locate the ideal web development company to fit your needs.

The business shouldn’t be dependable only but must also employ all of the most recent technologies in your site to allow it to be attractive and user-friendly. It should be supplied by the provider so that it can help you in identifying the truth about the ongoing operations. It’s always great to speak with different folks who have worked with the provider before. Sometimes company keep the code and website structure so that clients will only be in a position to produce little changes themselves and will need to visit the firm for absolutely any significant alterations. A specialist web development company would not simply aid you with good site but will also assist you in keeping the total development process. Be certain to take your time, thoroughly research and vet each organization you consider, and pick a company that is going to build you a site that’s both beautifully designed and fully functional. In conclusion, stay prepared to inquire and inspect about all of the above factors before you pick a web development company.

Such a business is undoubtedly able to help you taking in a thriving position depending on your demand. You should choose such a company that will supply you superior quality and extensive e-commerce website development support. When a provider stays current on all these, it is a very good indication it can almost surely serve as a trusted guide throughout the full development approach. Since most established web design company handle many projects a calendar year, they could be too busy to accept new clients immediately, which is the reason why it is better to get in touch with the business of your choice as soon as you start considering creating or redesigning your website.

You have to be extra careful when selecting any company because a poorly designed site can cost you time and money and it might result in a lousy reputation. Consider all this while you are looking for web development company to employ. It’s not remote to expect web development company to claim they can deliver your site really fast. Not every web development company is the proper fit for everybody. Companies often host the websites they create. Fantastic companies listen to their clientele and understand their demands. In order to be successful, you’ve to pick an excellent ecommerce web development company for your organization.

 

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Tips For Making Better Web Development

There are various ways to create a website like static HTML, flash websites and so forth. Website is a required part to earn a thriving online company in the world. If a web site is simple to go through, there are more chances that they’d love to read more about you. A website should serve the purpose for which it has been produced. Thus it’s imperative for all of us to acquire our websites show up on the all mobile devices so we must take aid of the iPhone development companies that are offering such iPhone compatible web designing. For example if you’re trying to find a fully interactive Flash website you better be sure that the website design company you select has done many Flash websites.

Design the website strategically, if you’ve got plenty of things to discuss. Creating a site isn’t alone enough for a site to be prosperous. Website being among the best mediums to showcase the services and products of your business, is a good method to start if you’re going the internet way for the very first time. As a way to sustain and do well in a very competitive internet environment your website should be easily navigable and user friendly and for that working with a trusted website development firm can make the process simpler for you if not more.

Websites should be designed in such a manner that they can effectively send across your message to your target audiences with no hassles. If your site is attractive and effective, more number of users will attract towards your site and from this a growing number of number of people may come to learn about your goods and solutions.

a website development firm plays a vital role in the total development of any organization. It’s necessary for a PHP website development firm, which could make online applications in a very easy and striking manner so that it’s accessible by all. Website development has becomes one of the greatest alternatives for online business expansion.

Frequently, the business might not have the very best and the most experienced individuals to help it with the exact same. Since companies everywhere are doing this now, it isn’t actually such a huge deal if you should think about doing it. Therefore, while searching for availing web design services, make sure you search for a website development firm that meets all these criteria.

Selecting a professional website development firm is now essential for each and every online business to keep up their online presence due to the fact that many customers are searching the internet prior to making a purchasing decision. Hiring a professional website development firm to create your business website is just one of the main professional decisions you will make.

The Key to a Successful Website Development Firm

Even in the event the businesses are providing offshore services, they should provide real-time support according to the customer’s time zone and keeping up international high quality standards. A popular website development firm bearing great reputation in the current market and fantastic track record enables you to expose your online organization in the front part of the public in the most suitable way and thereby boost your profitability.

What You Should Do to Find Out About a Website Development Firm Before You’re Left Behind

If you’re looking for the ideal company to develop online business website, then choose website design company have a good deal of control over their clientele. Because of this, it’s extremely important to seek the services of the best website design firm which can offer you web development and a viable remedy to your website and brand requirements.

Now a days, companies wish to doing business online has to have a good understanding of website development. At the close of the day, they need to make use of PR firms if they are hoping to become a strong force within their particular industry, and this should be the same for your company.

 

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Understanding WordPress For Your Website

Having a WordPress website is one thing. And managing it is a whole another. You need to perform some daily actions to ensure that your website runs smoothly. After all, it helps you to grow your business and boost sales. Ask the experts offering WordPress web development services about the important aspects of managing a WordPress website and they will tell you about the 3 S’s. They are; speed, security, and SEO. However, we believe that there is much more to effectively manage your WordPress website than the above-mentioned aspects.

If you want to have a smoothly running website, you need to know about some of the best business management methods and how to apply them. Through this article, we intend to provide you with a step-by-step procedure to manage your WordPress website like a pro.

Know What You Want
It is quite easy to build a website in WordPress as compared to other platforms. True that. But, there are chances that you might not know WordPress development to the fullest. In such cases, it is advisable to hire a company that provides WordPress development services according to your requirements. For any website based on WordPress, the major goals are to have a mobile responsive website that works flawlessly and does not stop working due to security issues.

But after you build the website, you need to ask yourself questions like, “How many conversions would I need to reach the targeted sales goal?” “When should I enhance the scalability of my website?” Once you find answers to these questions, it will get easier for you to maintain it.

Keep a Watch on Costs
While running a business, we often overlook certain financial aspects. But, it is important to remember that if you do not gain profits from your business, all your work is sure to go in vain. Hence, you need to keep supervising the finances you spend on web hosting plans, WordPress themes, plugins, design, and development tools etc.

When you create a budget for yourself, you can get better returns. Also, when you have ample amount of insights about your spending, you can predict the ROI for your business. After all, if you do not value your business, nobody else will!

Utilize the Right Plugins
Plugins and themes are imperative if you want to have a flawless WordPress website. However, it is even more important to make use of the right tools. If you do not have the knowledge required to choose the necessary plugin, you can also get in touch with a WordPress Plugin Development Company that can help you with your issues and suggest you with the right plugin to address your problem.

These plugins usually help the business owners to streamline different processes on their website and enhance their results. Search on the online market and you will find several WordPress plugins available in the market. However, you must choose the reliable and superior quality ones.

Over and above these steps, there are many other actions you can undertake to handle your WordPress Website. Just like we mentioned above, you need to go beyond the 3 S’s and have a perfect system in place so that you can keep maintaining it at regular intervals. You can also get in touch with a CMS website development company and know about their insights on maintaining a website based on WordPress. All the best with your WordPress ventures!

 

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All About Open Source For Web Development

As the technology landscape keeps evolving, we find ourselves surrounded by new and emerging open source platforms every other day. New developments such as Open Stack, The Internet of Things and more have created a complete paradigm shift in the way we use technology in our everyday lives. Here is a rundown of the top open source trends that will rise to popularity in 2018.

Open stack will gain more importance

Open stack is essentially a cloud operating system. It offers admins the ability to provision and control huge compute, storage and networking resources via an intuitive and user-friendly interface. Many businesses are already using open stack for managing their cloud computing systems. The popularity of this system is due to its flexible ecosystem, transparency, servers and lower cost as compared to the other equivalent alternatives. Open stack is expected to surge in acceptance and will be a major influence in the future of cloud computing.

Progressive web apps will be more popular

Progressive web apps is an aggregation of technologies and design concepts as well as APIs that enable you to have an app like experience in the mobile browser. Traditional websites have certain inherent shortcomings. Apps provide a more personalized experience, but have a huge demand on the resources as they have to be downloaded to the user’s device. PWA delivers the best of both the worlds. It effectively provides an app like experience and can be accessed via a browser. It can be indexed by search engines and can be made responsive to fit any form factor. This technology is poised to soar to new heights in 2018 – that’s a no-brainer.

Rust to rule perfectly

Unlike most programming languages, Rust does not come with a safety vs. control tradeoff. It offers 100 {f9a7478fb3cc57725a820c2bab2f6b3db27b721bcf44573865a4c1d5e14e9c61} control without compromising on safety. Rust has a unique approach that includes built-in testing and developers consider it as a viable option for an open source language. It is an effective option to languages such as C and python to write secure code.

R user community grows

The R language is a project by GNU. It is associated with statistical computing and graphics. It offers a wide array of statistical and graphical techniques for development. R is a perfect open source option for data manipulation, calculation and graphical display. It will definitely rule the open source market in 2018 too.

Machine learning and artificial intelligence expand in scope

Machine learning and AI give machines the ability to learn from the past and improve the user experiences without the programmer having to explicitly code the instructions. With several open source technologies leveraging them to build cutting edge applications, these kind of apps will definitely be widely implemented in 2018.

As the internet of things connects more and more things and cloud computing rises in implementation, 2018 will see a number of technology disruptions and open source will definitely be a driving force for most of these innovations.

 

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Using Laravel For Your Website

Laravel has evolved manifold as a PHP framework since its release 2011 and is now considered to be a champion framework by the web developers. Laravel is the platform for all, from APIs to small and basic web apps. Its extensive set of libraries and organised architecture makes it effortlessly easy to create amazing websites or web applications using standard code. However, every Laravel developer must be well aware of the interesting ways to tweak the application so that it scores a good position in the internet search engines. Moving ahead, here we discuss some of the quintessential features of the framework which makes the development of a feature-rich and functional website or application as easy as pie.

#1 MVC architecture support

Laravel comes with MVC architecture that ensures a clear separation between logic and presentation. In other words, MVC help in enhancing performance, quick documentation and support a wide range of functionalities.

#2 Application logic

One can use it for any kind of web application they want for their business, either using controllers or by utilising the Syntax to implement directly into route declarations. The framework offers immense advantages to the developers, providing them with enough flexibility to create the smallest websites to large-sized enterprise applications.

#3 Blade templating engine

The blade templating engine always sets Laravel apart from all other frameworks and is extremely convenient to deploy. It gives the power to developers to use typical code of PHP to a large extent with immense comfort.

#4 Top-notch security

Laravel applications assure you of great security of data with minimal chances of hacks and data thefts. Its authentication ways are way more simple and provide a plain-sailing way to decide the authorisation logic and complete access to the application’s resources. Furthermore, for top-notch security, Laravel makes uses of the salted and hashed passwords, meaning that texts would not be saved simply as texts in the database.

#5 Unit-testing

Unlike any other trending PHP frameworks, Laravel has its own built-in testing support. Its unit-testing system helps developers to test all the features separately and fix the bugs discovered at once.

With ample of excellent PHP frameworks playing their part in the market, Laravel stood out as a reigning framework because of its robust feature-set and ease-of-use. Without putting any strains on the pockets of the owners and on the job of the developers, it aids in delivering A-one web applications for businesses. While most developers believe that building a web app or websites is a creative, engaging and thrilling experience, Laravel stands to this belief of theirs! Thus, anyone willing to set their foothold in the internet era with a robust and out-of-the-box web application without burning a hole in the pocket, then there’s no better choice of framework than Laravel.

 

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How To Choose Your Freelance Team

Freelancer vs agencies?- We have always been skeptical about this and to be honest it’s the most asked question last year. Hence, this post is inspired by those conversations I had with my potential partner/clients over the months.

I’ll certainly try to objectively present the reason and situation of commissioning a freelancers over Agencies in the Web and mobile development and Digital Marketing industry.

First, before deciding anything, you need to ask yourself a few questions about the project you have.

  1. What is my budget?
  2. How complex is my project?
  3. How much time do you have a week to monitor the status of you project?

If the answers of the above questions are LIMITED/NORMAL Budget, SIMPLE/MODERATE Complex & LESS THAN 12 Hrs./week. You should probably go with a freelancer.

Explanation:

LIMITED/NORMAL Budget:
However, this is subjective, usually, freelancers have almost no overhead than a professional agency. You simply pay no. of hrs. freelancer works on your project. When it comes to an agency, obviously you will pay significantly more, it’s “expensive” goes without saying.

SIMPLE/MODERATE/EXTREME Complex:
Freelancers are especially talented at a specific niche skill-set and you communicate directly with the freelancer. You can explain them what exactly you want at your convenient time as most of the freelancers are flexible. Where as for agency There’s No “I” in Team so you never gonna talk to the person/ team working on your project. You need to communicate through A/C manager/ Client Servicing Manager.

However, on this context you need to make sure you validate the following before proceeding:

  1. Communication skills of the freelancer.
  2. Experience of the freelancer on that specific technologies and past work.
  3. Reference check with one of his/her existing/former client.

LESS THAN 12 Hrs./week:
Generally freelancers are flexible, freelancers are able to build their schedule around your needs and priorities, including traveling to your office and operating outside of normal work hours. On the other hand most agencies have their own working hours and that can sometimes be very inconvenient for a client, which means more planning is necessary before meetings. If you have very less time to check on your project status freelancers are probably the best option for you to get regular updates at your convenient time.

However, on this context you need to make sure you validate the following before proceeding:

  1. Availability of the freelancer.
  2. Project update frequency
  3. Reference check with one of his/her existing/former client.

“Yeah, you really get what you pay for.” Seriously I do not buy it. This idiom is mostly used by those pricey agencies trying to justify themselves. Paying extra doesn’t guarantee your project quality but if you keep a tab on your project and pay what’s worth; it’s more than enough to make your project successful with quality. If you are very busy/not at all tech savvy you better hire a consultant to do the project status validation for you.

However, please make sure of the following.

  1. Freelancer provides at least 6 month free support.
  2. Basic on page SEO imperatives are in place.
  3. Reference check with one of his/her existing/former client.

In the conclusion of “Why and when to choose a freelancers over Agencies?” freelancer are the best option but if any agencies are providing you the same Cost, Flexibility and Support feel free to go with them validating the list mentioned above.

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Understanding Magento

Magento has come a long way since 2007 – the year of its initial release. Magento has proven to be the best eCommerce Shopping Cart and there’s quite a few reasons for such. For starters, Magento is an open source platform and it offers users – such as Web Designers a free, downloadable version called Magento Open Source and was previously known as – Magento Community.

To better understand the many benefits of Magento, you will first need to understand what an open source is. Try to picture all types of softwares made for computers and offered to users. Ever noticed all the specifications different softwares have regarding what programs can and cannot be used with certain softwares, as well as what computers they are compatible with? Open source softwares and/or programs are nothing like these fastidious softwares.

Open source softwares, such as – Magento were founded on the idea and belief that you shouldn’t be locked down to so many specifications and in many ways to limitations. Open source stands for softwares, that can be operated on the majority of platforms in conjunction with other programs and/or softwares. Furthermore, it can be repositioned quite easily.

When you choose to work with open source softwares like Magento you will have an enormous amount of liberties in regards to the way you use the software, which is not the case for any other software.

The free version of Magento is perfect for small businesses, that are looking to expand into eCommerce of other existing, small eCommerce shops that operate while running other programs and/or platforms – such as, WooCommerce and Shopify. Magento will grant you the flexibility to acquire an online shop with a grand array of custom options, which will make your online shop stand out in the very cramped marketplace.

Some of the many great features, which Magento Open Source offers to users (for FREE) include the following:

– Freight & Shipping Integrations.
– Customer & Order Management system.
– (CMS) Content Management System.
– Marketing Tools for Promotions & Landing Pages
– Integrated Compliant Payment (PCI) Solutions.

To start using Magento Open Source, all you will need is web hosting and you might also, consider using a Magento Developer if you don’t have experience using this software, as you will need to customize Magento to your specific needs and preferences.

Moreover, before going with Magento’s Free Open Source Version, you may want to look over other versions, that might cater to your business needs, as they offer even a wider range of features. Moreover, looking over all Magento versions, you’ll be able to determine if Magento is the type of software you want and need. We are pretty confident that the majority of people will be impressed with the many features and freedom, which Magento offers its users.

For instance, Magento’s eCommerce Shopping Cart is a platform, which was specifically designed to pander to businesses with owners, who rather sell their products and/or services online. Magento eCommerce Shopping Cart was created to offer lots of flexibility in many, many different ways.

Some of the amazing features, which Magento eCommerce Shopping Cart offers are:

1. Open Source Platform. No need to be tied done to any specific operating system or company to be able to utilize Magento’s eCommerce Shopping Cart.

2. User Control. You’ll be in full control of your website and other online store fronts. You’re the boss!

3. Created for eCommerce Businesses. Magento’s eCommerce Shopping Cart caters to medium businesses to large businesses.

4. Magento Offers Tools for Marketing Promotions.

5. Simple Search Engine Optimization (SEO).

6. An Array of Image Product Pages with Zoom.

7. International Options. Different languages and currencies can be accepted.

8. Variety and Flexible Shipping Controls.

9. Simple Order Management Tools/Options.

10. Analytics on Dashboard.

11.Magento Supports Multiple Store Fronts.

12. User Friendly Navigation for Better customer Experiences.

Magento’s eCommerce Shopping Cart is Optimized for Mobile Commerce Browsers.

13. Check Out Systems are Integrated.

14. Support on a Variety of Payment Methods.

15. Supports for Customer Accounts. Easy order histories and reorders.

And there’s more!

Magento’s eCommerce Shopping Cart has variety of products and features, so that all online businesses can utilize the software in a fashion that caters to unique online needs and expectations. Magento Open Source offers so much to users, that there’s no way you can go wrong. Best of all, you will never feel trapped or limited by software specifications again!

 

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